By Anne Angelo, LCSW, SAMP
After relocating from New York State to New Jersey I sought the advice of a friend, Kathy McCarry, for some new marketing strategies to help build my small animal massage & bodywork practice. Cathy is the co-founder of “Fitness 4 Paws”, an organization that provides post-surgical services to dogs. I sought her advice as she has successfully created a partnership with Stoney Creek Veterinary Hospital (SCVH) in Morton, PA. This partnership has resulted in an influx of canine massage & bodywork clients for Cathy.
SCVH has embedded “Fitness 4 Paws” into their ACL, TPLO and other surgical procedure packages. Included in this package are eight follow up sessions for all dogs who are cared for by SCVH. Cathy develops a personalized plan for each dog that incorporates massage, cold laser, treadmill and homework.
When You Don’t Already Have an “In”
Cathy was fortunate to have a prior relationship with SCVH and was able to leverage this to promote her business. She noted that it is much easier to get started if one already has a relationship with an established animal care provider. Not having this advantage, Cathy’s advice to me was to contact local veterinarians with a proposal that was mutually beneficial. Continue reading












